
Elegance & Craftsmanship
When the fabric marries the will.
Each piece is carefully thought out, shaped slowly, to become an extension of who you are and what you are becoming.
Our mission
Our Moral Values
It's not just about reading "ethical" on the label. A truly ethical brand is transparent: it clearly communicates its production sites, working conditions, the origin of its materials, and its business model.
Ethics cannot be guessed. It must be proven.
Some yes, others much less so. Labels like GOTS, OEKO-TEX, Fair Wear Foundation, or BCorp are useful benchmarks. But be careful: a label doesn't excuse everything. You have to look at the entire process, not just a stamp on a T-shirt.
Favor natural and renewable fibers such as:
• Flax (low water requirement, grown mainly in Europe)
• Hemp (ultra resistant, grows without pesticides)
• Organic cotton (better than conventional, but be careful of the origin)
• Wool (when it is traceable and local)
• Recycled fabrics (pay attention to the origin and the actual percentage of recycled material)
Avoid the greenwashing of "eco-designed" materials without proof or details.
No.
Producing millions of pieces at low cost in absurdly long timeframes, often in appalling human conditions, is unethical, even if the label says "Conscious" or "Respect." A brand cannot be ethical if its model is based on overproduction and underpayment.
Yes, and that's normal.
Behind a fair price, there is:
• A decently paid craftsman
• Sustainable materials
• Slower, more humane production
But buying less, better, and making your clothes last is also economical in the long term.
It's all about moral choices ;)
Craftsmanship is also about connection and ethics, and above all, it's about listening. We're here to answer your questions attentively!